Advertising Media Planning: A Brand Management Approach by Larry D. Kelley Hardc

Description: Advertising Media Planning by Larry D. Kelley, Lisa Dobias, Donald W. Jugenheimer, Kim Bartel Sheehan, David E. Koranda Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Publisher Description Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning• New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media• New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia• Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual. Author Biography Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.Lisa Dobias is Associate Professor of Practice who has been teaching full-time at the University of Texas-Austin since 1996.David E. Koranda is a Professor of Practice Emeritus at the University of Oregon USA.Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 20 books. Details ISBN 1032192178 ISBN-13 9781032192178 Title Advertising Media Planning Author Larry D. Kelley, Lisa Dobias, Donald W. Jugenheimer, Kim Bartel Sheehan, David E. Koranda Format Hardcover Year 2022 Pages 302 Edition 5th Publisher Taylor & Francis Ltd GE_Item_ID:139381506; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 263.98 USD

Location: Fairfield, Ohio

End Time: 2024-12-10T03:39:47.000Z

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