Description: This textbook is a valuable resource for students and professionals interested in the subject areas of Computers, Business & Economics, Language Arts & Disciplines, and Marketing & Communications. It covers a range of topics including Business Communication, Management Information Systems, Communication Studies, Public Relations, Finance, Economics, Management, and Strategic Planning. The authors, Matthew W. Ragas, Ron Culp, E. Culp, and M. Ragas, provide insights and case studies on creating shared value for the organization and its stakeholders. The book is published by Palgrave Macmillan and is available in Trade Paperback format with 211 pages.
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Item Specifics
All returns accepted: ReturnsNotAccepted
Level: Business
Number of Pages: Xx, 211 Pages
Publication Name: Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and Its Stakeholders
Language: English
Publisher: Palgrave Macmillan
Subject: Marketing / General, Business Communication / General, Management Information Systems, Communication Studies, Public Relations, Finance / General, Economics / General, Management, Strategic Planning
Item Height: 0.5 in
Publication Year: 2014
Type: Textbook
Item Weight: 16 Oz
Author: Matthew W. Ragas, Ron Culp, E. Culp, M. Ragas
Subject Area: Computers, Language Arts & Disciplines, Business & Economics
Item Length: 8.5 in
Item Width: 5.5 in
Format: Trade Paperback