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Publication Name: McGraw-Hill Education
Edition: 4
Book Title: Direct Marketing: Strategy, Planning, Execution
Number of Pages: 600 Pages
Language: English
Publisher: Mcgraw-Hill Education
Publication Year: 2000
Item Height: 1.6 in
Topic: Training, Marketing / Direct
Features: Revised
Illustrator: Yes
Genre: Business & Economics
Item Weight: 35.5 Oz
Author: Edward L. Nash
Item Length: 9.3 in
Item Width: 6.3 in
Format: Hardcover