Fading Ads of New York City - Hardcover By Jump, Frank

Description: Fading ads are a beacon in the navigation of an urban life. In the late twentieth century, the Fading Ad Campaign began as a 35mm chrome photographic project documenting vintage mural ads on buildings in New York City. Quickly, it became a metaphor for survival since, like myself, many of these ads had long outlived their expected life span. Although this campaign doesn’t deal directly with HIV/ AIDS, it is no accident that I chose to document such a transitory and evanescent subject. Of the thousands of ads I’ve photographed, many have faded out of existence, been covered over or destroyed. But still many silently cling to the walls of buildings, barely noticed by the rushing passersby. - Frank Jump (2011) Frank H. Jump is a native New York City artist and educator. Jump’s first major photo exhibition ran at the New-York Historical Society from August to November 1998. After launching the Fading Ad Campaign website in February 1999, the debut of vintage hand-painted advertising on the Internet had a noticeable effect on popular culture, as evidenced by the subsequent proliferation of similar websites and blogs and the use of vintage advertising in television commercials, films and modern hand-painted ads. In the mid- 2000s, Jump and his husband Vincenzo Aiosa opened the Fading Ad Gallery in Brooklyn where Jump’s photography was on display for nearly two years, as well as having their curatorial debut with several shows featuring other HIV-positive visual artists and local Brooklyn artists of various media. Jump continues his documentation of these remnants of early advertising with the acclaimed Fading Ad Blog, a photo blog featuring images he and Aiosa have taken of ads worldwide, as well as the work of other fellow urban archaeologists. Jump is a retired educator who taught instructional technology, guitar, digital photography and other interdisciplinary studies at an elementary school in Flatbush Brooklyn. Jump and his partner currently reside in Delaware and the Piedmont region of Italy. REVIEWS OVER THE PAST THREE DECADES: ...JUMP IS A LATTER-DAY HOWARD CARTER. JUMP IS A "KIND OF FEARLESS ARCHEOLOGICAL SUPERHERO IN HIS OWN HOMETOWN. -NEW YORK TIMES A PHOTOGRAPHIC TRIBUTE OT UNEXPECTED SURVIVAL. -CHICAGO SUN-TIMES LISTED ON NEARLY 80 SEARCH ENGINES WORLDWIDE. -FORBES MAGAZINE THE STUFF OF FLEETING MEMORIES AND BARELY REMEMBERED DREAMS. -NJ STAR LEDGER RELICS OF A BY-GONE AGE RUB ELBOWS WITH STARTLING MODERN BUILDINGS...EVANESCENT TRACES OF THE PAST…OLD TREASURES.-LEONARD LOPATE, NPR A WONDERFUL WITNESS OF THE PASSING OF TIME. -BBC RADIO, SCOTLAND Some more reviews from major NYC publications: The remarkable Frank Jump, a documentarian and historian of these commercial artifacts for more than twenty years now, whose breadth of knowledge on the topic is unsurpassed. - NY OBSERVER “It’s a reminder of our own timeline and how quickly things become obsolete,” said Frank Jump, photographer and the author of “Fading Ads of New York City” (The History Press, 2011). “One minute people had thriving businesses building buggies, and the next minute Henry Ford is pushing out automobiles on an assembly line and nobody wants horse and buggies anymore.” - NY TIMES For many years, I have eagerly followed Frank Jump's Fading Ads blog, a treasure trove of advertising relics that haunt the sides of buildings all around New York. He's been at it for 20 years, and many of his finds no longer exist, but are thankfully preserved in this book. He has also had the good fortune of photographing perhaps the ultimate urban archaeological find: hidden faded ads that are revealed for a brief time after an old building is knocked down to make way for a usually bigger project. That dynamic — old building torn down, ancient ad revealed, new tower again covers up ancient ad — says so much about New York's constant tension between the pull of the past and the call of the future. - Rolando Pujol, NYC Daily News Underscoring the metaphorical nature of the signs, Mr. Jump has organized the book in chapters that “tell the story of the human body,” beginning with “Snake Oils, Elixirs, Tonics, Cure-Alls and Laxatives.” - David Dunlap, NY Times $90 signed by authorOriginal first printing hardcover by History Press USAPersonal dedication can be included at no additional cost

Price: 90 USD

Location: Milton, Delaware

End Time: 2025-02-08T18:58:28.000Z

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