Description: Global Sport Marketing : Contemporary Issues and Practice, Hardcover by Desbordes, Michel (EDT); Richelieu, Andre (EDT), ISBN 0415507200, ISBN-13 9780415507202, Brand New, Free shipping in the US This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. Th surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
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Book Title: Global Sport Marketing : Contemporary Issues and Practice
Number of Pages: 194 Pages
Language: English
Publication Name: Global Sport Marketing : Contemporary Issues and Practice
Publisher: Routledge
Publication Year: 2012
Item Height: 0.6 in
Subject: Marketing / General, Business Aspects, General
Type: Textbook
Item Weight: 16 Oz
Author: André Richelieu
Item Length: 9.5 in
Subject Area: Sports & Recreation, Business & Economics
Series: Routledge Research in Sport Business and Management Ser.
Item Width: 6.5 in
Format: Hardcover
