Description: Sport Business in the Global Marketplace, Paperback by Westerbeek, H.; Smith, A., ISBN 1349508454, ISBN-13 9781349508457, Like New Used, Free shipping in the US Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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Book Title: Sport Business in the Global Marketplace
Number of Pages: Xiv, 241 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Topic: Marketing / General, Management, Strategic Planning
Publication Year: 2002
Item Height: 0.5 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16 Oz
Author: H. Westerbeek, A. Smith
Item Length: 9 in
Item Width: 6 in
Book Series: Finance and Capital Markets Ser.
Format: Trade Paperback
