The Culting of Brands: When Customers Become True Believers

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Release Year: 2004

Book Title: The Culting of Brands: When Customers Become True Believers

Number of Pages: 288 Pages

Language: English

Publication Name: Culting of Brands : When Customers Become True Believers

Publisher: Penguin Publishing Group

Subject: Consumer Guides, Marketing / General, General

Item Height: 1 in

Publication Year: 2004

Item Weight: 16 Oz

Type: Not Available

Author: Douglas Atkins

Subject Area: Référence, Psychology, Business & Economics

Item Length: 9.4 in

Item Width: 6.3 in

Format: Hardcover