The Elements of Graphic Design : Space, Unity, Page Architecture, and Type by...

Description: The Elements of Graphic Design: Space, Unity, Page Architecture, and Type by Alex W. White (2002, Trade Paperback) Condition: Like new Unread in excellent condition. Pages are clean and not marred by notes or folds of any kind.Have a look at our stock images. Product InformationThis very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.Product IdentifiersPublisherAllworth Press ISBN-101581152507ISBN-139781581152500eBay Product ID (ePID)2291424Product Key FeaturesFormatTrade PaperbackPublication Year2002LanguageEnglishDimensionsWeight12 OzWidth6.1in.Height0.4in.Length9in.Additional Product FeaturesDewey Edition21IllustratedYesDewey Decimal686.2/2Age LevelTradeCopyright Date2002AuthorAlex w. WhiteNumber of Pages160 PagesLc Classification NumberZ246.W56 2002ReviewsSWhether you "re looking at a well-designed poster, book, magazine, ad, or Web site, it "s fascinating to see how the same principles of good design apply. Alex White has created an entertaining guide., Whether you're looking at a well-designed poster, book, magazine, ad, or Web site, it's fascinating to see how the same principles of good design apply. Alex White has created an entertaining guide.Lccn2002-027959

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